New strategic partnership: KD²Lab at KIT cooperates with the Nuremberg Institute for Market Decisions e.V. (NIM)

On June 1, 2025, the Karlsruhe Decision & Design Lab (KD²Lab) at the Karlsruhe Institute of Technology (KIT) and the Nuremberg Institute for Market Decisions e.V. (NIM) started a two-year strategic partnership. The aim of the cooperation is to bring together scientific excellence and practical market decision research - with a joint focus on human decision-making behavior and new technologies. “This partnership opens up new ways of linking basic scientific research with the challenges of the real world,” says Prof. Dr. Petra Nieken, spokesperson KD²Lab, KIT. 

The KD²Lab is a leading facility for experimental economic research in Europe. Thanks to its unique infrastructure and interdisciplinary orientation, it offers ideal conditions for systematically researching decision-making processes and design. Modern technologies such as eye-tracking, EEG and virtual reality environments enable precise analyses under controlled laboratory conditions. The laboratory is supported by an experienced scientific team that contributes its many years of research expertise to the partnership. A broad-based student panel also ensures the flexible and continuous recruitment of human subjects.  

The Nuremberg Institute for Market Decisions (NIM) is a non-profit research institute at the interface between science and practice. It investigates how consumer decisions are influenced by new technologies, social trends, findings from behavioral economics and the use of artificial intelligence - and what impact this has on markets and society. With its research-oriented focus, NIM brings practical perspectives and analytical expertise to the partnership. 

Together, KD²Lab and NIM want to provide new impulses for interdisciplinary research, gain practical insights and actively involve the next generation of scientists.