Benjamin Scheibehenne joined the KD²Lab
- Date: 01.06.2020
The KD²Lab welcomes Benjamin Scheibehenne as a new member. Benjamin Scheibehenne is a full professor of Consumer and User Behavior at the Institute of Information Systems and Marketing (IISM). He has a background in experimental psychology and is interested in how people make judgement and decisions in an economic context. Towards this goal, he conducts behavioral experiments, develops and estimates cognitive mathematical models and and engages in quantitative data analyses.