Home | english  | Impressum | Datenschutz | Sitemap | KIT

The interplay of cognitive workload and emotional arousal, in different auction contexts, against computer agents

The interplay of cognitive workload and emotional arousal, in different auction contexts, against computer agents

IS perceptual constructs such as Arousal and Workload have shown to determine the impact of elements of user environment on their behaviour. While the impact of these constructs has been validated using a multitude of methods, there is little work which considers their dynamic interplay in determining behaviour. To this end, we employ an auction setting to test whether the arousal or workload is observed under different auction complexities (dynamics and value uncertainty). By means of an experiment, we assess (i) frontal brain activity using EEG for workload, (ii) skin conductance response and heart rate for arousal, and (iii) bidders´ perceptions of workload and arousal using questionnaires. 

Contact Information

Anuja Hariharan

Measures

  • Skin Conductance Response, Heart Rate, EEG of 56 participants

Publications