IS perceptual constructs such as Arousal and Workload have shown to determine the impact of elements of user environment on their behaviour. While the impact of these constructs has been validated using a multitude of methods, there is little work which considers their dynamic interplay in determining behaviour. To this end, we employ an auction setting to test whether the arousal or workload is observed under different auction complexities (dynamics and value uncertainty). By means of an experiment, we assess (i) frontal brain activity using EEG for workload, (ii) skin conductance response and heart rate for arousal, and (iii) bidders´ perceptions of workload and arousal using questionnaires.
- Skin Conductance Response, Heart Rate, EEG of 56 participants
- Hariharan, A., Adam, M.T.P., Fuong, K. (2014).Towards understanding the interplay of Cognitive Demand and Arousal in Auction bidding. ECIS 2014 Proceedings.
- Hariharan, A., Adam, M.T.P., Teubner, T., Weinhardt, C. Understanding the interplay of workload and emotional arousal in auction bidding, working paper.