A large number of private investors deviate from maximizing expected monetary value of a given decision. Instead of focusing on fundamental indicators, they have the tendency to be driven by experienced gains and losses, or the emotional arousal experienced as a result of these trends. Up till now, little is known about how emotion regulation (ER) strategies, such as reappraisal or suppression, dictate the extent to which emotions are experienced, and how they impact deviations from expected value (EV)-maximizing behavior. We seek to answer these questions in this study.
- Skin Conductance Response, Heart Rate, of 100 participants
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